{"product_id":"effigy","title":"Effigy 5ml - Oudh, amber, opopanax, teak, sandalwood, Spanish moss, cinnamon, black pepper and citronella.","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cem\u003e\u003cspan\u003eWhat the Fire Leaves Behind\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAcross cultures and centuries, effigies have served many purposes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThey have been symbols of mourning, objects of devotion, vessels for curses, stand-ins for the dead, and sacrifices offered to flame. Crafted in the likeness of a person, they occupy an uneasy space between object and identity—something made to represent a life, yet never truly alive.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAnd when the fire takes them, something changes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEffigy explores the ritualistic side of death and remembrance. It is the scent of ceremonial burnings, ancient traditions, and symbolic acts performed in the hope of transformation, release, or renewal.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOudh forms the dark heart of the fragrance, ancient and resinous. Rich with depth and mystery, it evokes sacred rites conducted beneath moonlit skies and the lingering presence of old beliefs that refuse to disappear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAmber and opopanax glow beneath the darker woods like embers buried within ash. Warm and luminous, they lend the fragrance a sense of ritual and reverence, suggesting fires that continue to smoulder long after the flames themselves have faded.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTeak and sandalwood create the structure of the effigy itself. Dry, polished, and enduring, they evoke carefully carved timber, ceremonial pyres, and handcrafted figures prepared for a purpose known only to those who built them.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSpanish moss drapes itself across the composition like age and memory. Earthy and slightly haunting, it lends an atmosphere of abandonment and forgotten places, as though the ritual occurred long ago and only traces remain.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCinnamon and black pepper flicker through the fragrance like sparks carried on the wind. Their warmth brings movement and vitality to the darker elements, recalling the moment flame first catches and the transformation begins.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCitronella introduces an unexpected brightness. Sharp and aromatic, it cuts through the heavier woods and resins like smoke rising into open air. It prevents the composition from becoming oppressive, instead creating the impression of a ritual that is cleansing as much as it is destructive.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEffigy is a fragrance of transformation, symbolism, and release. It explores the ancient human desire to give form to grief, fear, memory, or hope—and then surrender that form to the flames.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause sometimes destruction is not an ending.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt is a ritual of becoming.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eNotes\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOudh, amber, opopanax, teak, sandalwood, Spanish moss, cinnamon, black pepper and citronella.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003e\"The fire consumes the figure. The meaning remains.\"\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Wild Hybrid","offers":[{"title":"Default Title","offer_id":49152664174820,"sku":null,"price":25.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/5272\/6500\/files\/Effigy.jpg?v=1781395848","url":"https:\/\/wild-hybrid.com.au\/products\/effigy","provider":"Wild Hybrid","version":"1.0","type":"link"}